Phoebe Greenberg has been a pioneer and cultural visionary in Montreal for over 20 years.
Passionate about contemporary art, Ms. Greenberg first founded in 2007 the PHI Foundation for Contemporary Art (formerly DHC/ART) dedicated to the dissemination of contemporary art both locally and internationally. In recent years, the PHI Foundation has presented the work of some of the world's most renowned contemporary artists: Marc Quinn, Sophie Calle, John Currin, Ryoji Ikeda, Joan Jonas, Jake & Dinos Chapman, Yoko Ono and many others.
In 2012, she established the PHI Centre, a multidisciplinary arts and cultural hub. The institution brings together visual arts, film, music, design, and technology, in order to encourage encounters between disciplines, as well as between artists and the public. Through its innovative and inspiring programming, the public is invited to participate in a reflection on art in its new forms. The PHI Centre's programming is unique, unclassifiable, engaging and constantly evolving, but always relevant.
PHI has also been deploying its expertise in presenting cutting-edge works abroad, through initiatives such as the New York's Rockefeller Center, New York's Tribeca Festival, the programming and production of the Virtual Reality Pavilion at the Luxembourg City Film Festival as well as an ephemeral gallery during the 58th Venice Biennale. Additionally, in collaboration with Felix & Paul Studios, PHI launched THE INFINITE, the most ambitious project realized so far in the virtual and interactive reality industry.