Skip to navigation Skip to content

Home

Tête à tête: Marco Brambilla and Phoebe Greenberg

A one-on-one conversation with Marco Brambilla

  • Video
  • PHI Centre
By  PHI

Digital Innovation has progressed at an astounding rate over the last few years. We have witnessed a transformation in our societies and a revolution in communications. Always at the vanguard and trying to make sense of these changes while engaging with them artistically, Marco Brambilla's work creates a space for us to rethink how we integrate these technologies into our everyday lives.

PHI Antenne Teteateteavec Marco Brambilla Vivien Gaumand IMG1
Photo: Vivien Gaumand

How do we create meaning while filtering through all the content in a society saturated with information? This artist talk that took place at the PHI Centre is an opportunity to discover and learn more about an artist whose practice captures the ethos and explorations of our institution.

Known for his large-scale recontextualizations of popular and found imagery, Marco Brambilla is constantly pioneering new digital imaging technologies in video installation and art. Marco Brambilla's latest work, Heaven's Gate, was on display at the PHI Centre during the summer of 2022 alongside Horizons VR, an exhibition that explores how XR can be used to engage with contemporary social issues and tell human stories.

PHI Antenne Teteatete Marco Brambilla IMG2
Photo: Vivien Gaumand

This talk was an intimate and revealing conversation between Brambilla and the Chief Creative Officer and Founder of PHI, Phoebe Greenberg. Deep dive into Brambilla’s critical perspectives, his experimental method of creating, and how his work resonates and questions our physical and spiritual life as we transition towards the virtual.

As the mission of the PHI Centre is to engage with social issues at the forefront of technology, contemporary art, and new media, this discussion showcases to participants an engaged artist at the vanguard as we transition towards a more interlaced digital paradigm.

PHI Antenna Teteatete Marco Brambilla IMG3
Photo: Vivien Gaumand

"Digital Innovation has progressed at an astounding rate over the last few years. We have witnessed a transformation in our societies and a revolution in communications. Always at the vanguard and trying to make sense of these changes while engaging with them artistically, Marco Brambilla's work creates a space for us to rethink how we integrate these technologies into our everyday lives.

He's been active since the 1980s, constantly changing and evolving his output. He began his career in Hollywood as a filmmaker before expanding his vision toward contemporary art. His pieces experimented with multi channel video installation, while also creating works for augmented reality, virtual reality and transformed offers into hybrid digital performances.

Now he's exploring more and more the new creative possibilities of artificial intelligence. The themes underpinning his work include surveillance, pop culture, presence, the sense of inertia associated with modern development, the collective imagination, fact versus fiction, real versus unreal and speculation about our future. He approaches his subjects with a critical lens to reveal the hidden tensions at play. His approach always conveys a lyrical and playful tone, exploring how the revolution in communication might affect our lives and how we are influenced by new technological advancements.

He manages, however, to remove the negative aspects and reframe them in a way that pulls out our emotions, stimulates our sense of wonder, and creates a space for reflection. He's a film connoisseur and a big fan of science fiction."

Phoebe Greenberg

Take a look at Marco Brambilla’s work

About the speakers

In this article

PHI Event Horizons VR COVER
Experience Immersion

Horizons VR

June 30 March 5

A special selection of award-winning VR works that will draw you into four distinct worlds sharing unique and powerful stories

Explore

Marc Quinn The Selfish Gene 2007 a3 1
Exhibition Contemporary Art

Marc Quinn

October 5 January 6, 2008

Gathering over forty recent works, DHC/ART’s inaugural exhibition by conceptual artist Marc Quinn is the largest ever mounted in North America and the artist’s first solo show in Canada

Re enactments feature
Exhibition Contemporary Art

Re-enactments

February 22 May 25, 2008

Six artists present works that in some way critically re-stage films, media spectacles, popular culture and, in one case, private moments of daily life

Gesture 01
Exhibition Contemporary Art

Christian Marclay: Replay

November 30 March 29, 2009

DHC/ART Foundation for Contemporary Art is pleased to present the North American premiere of Christian Marclay’s Replay, a major exhibition gathering works in video by the internationally acclaimed artist

Survivre feature
Exhibition Contemporary Art

Living Time

October 16 November 22, 2009

The inaugural DHC Session exhibition, Living Time, brings together selected documentation of renowned Taiwanese-American performance artist Tehching Hsieh’s One Year Performances and the films of young Dutch artist, Guido van der Werve

Explore everything Explore everything